Back to services

Visual Identity

Logo, brand manual and printed materials.

What it is

Identity is not just the logo — it is the system that makes a brand recognisable before anyone reads the name. We build the full visual system and document how it applies, so the brand stays coherent on any piece, made by anyone.

The benefits

  • Immediate recognition

    Consistent colour, type and shapes let the brand be identified at a glance.

  • Coherence on every piece

    With the manual, any supplier produces material that still looks like the same brand.

  • A brand ready to grow

    A well-defined system extends to new products and channels without starting over.

What we do

  • Primary logo, alternate versions and usage rules
  • Colour palette, typography and supporting graphic elements
  • Brand manual with the applications documented
  • Applied materials: stationery, social and print

How it works

  1. 01

    Diagnosis

    We understand the positioning, the audience and the visual territory the brand has to play in.

  2. 02

    Construction

    We develop the visual system — symbol, colour, type — and test it on real applications.

  3. 03

    Manual and handover

    We document the rules and deliver the files in every format you will use.

Portfolio

See it in practice

View all cases

Ready to
boost your brand?

Let's talk with no strings attached, get to know where your brand stands, and map out the right path for its next move.